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Consuming Content is Hard

I recently listened to Triangulation episode #278 with Tim Wu, author of The Attention Merchants (which I'm currently reading). Tim, and Leo, both stated in the podcast that getting people to pay for content is hard, which is why advertising supported content is so prevalent. Here's some of the content I willingly pay to consume: Apple Music ($14.99 / month) - Ad Free* Apple Match ($29.99 / year) - Ad Free AT&T U-verse (just the television portion, $90/month) DirecTV Now ($35/month) Audible Membership ($16/month) - Ad Free* iTunes Movies (we own over 100 titles, including Top Gun) Washington Post New York Times MacLife Consumer Reports Popular Mechanics Simple Habit (Meditation) AllTrails (Hiking Trail Maps) Hulu...